Service
Campus Marketing
A marketing support service for universities and vocational schools targeting working adults. We turn your prospect base into a lasting asset through owned media, delivering stable applicant acquisition year after year.
The challenge
Despite recruiting every year, schools struggle to attract enough students. Even with substantial ad spend, the impact lasts only that year, forcing them to start over and pour in costs again the next. Many educational institutions face this challenge of ad-dependent, single-year recruitment.
Our approach
Campus Marketing delivers stable applicant acquisition year after year by turning your prospect base into a lasting asset of members through owned media. We convert prospects into members with compelling content, maintain ongoing engagement via email newsletters and social media, and visualize their level of interest based on their behavior across the media. By focusing communication on high-intent prospects most likely to apply, we transform recruitment from an ad-dependent flow model into an asset-building stock model.
Features
Prospect base building
Content that appeals to your audience converts them into members, so prospects accumulate over time. Advertising-dependent recruiting loses every touchpoint the moment you stop spending, and the next year starts from zero again.
Ongoing communication
Email newsletters and social media keep you in continuous contact with members. This is the second of four steps to turning your prospect base into an asset, and it assumes members have accumulated in the first.
Interest visibility
Behavioral history on your media becomes intent data showing how strong each person's interest is. What members read, and how, is the material for judging application likelihood. This is the third of the four steps.
Targeted closing
Rather than working the whole base uniformly, you concentrate on the people identified in the previous step and carry them through to application. This is the final step.
Other services
FAQ
Answers to 2 frequently asked questions about pricing, implementation and scope of support.
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